Apple’s iPhone Has a Better Sales Performance than Samsung in South Korea
According to the mobile telecommunication industrial data in South Korea, the market of high-end and mid-end smartphones have been majorly shared by the foreign brands in the countries, and the domestic mobile phone manufacturers such as Samsung and LG can only hold the low-end phones area. Specifically the Apple’s iPhone series have gained more than 50% of the total market share of high-end smartphones.
SK telecommunications unveiled some data and classified the whole smart mobile phone market into three categories: high end smartphones for the users who are interested in the high level hardware configuration and luxurious user experience, mid-end smartphones for the group who seek for a great price/ performance ratio and the low end mobile phones for the consumers who has a low budget for that.
The particular data indicated that Apple’s iPhone 6s 64GB maintained the top position with the market share at 28.2%; iPhone 6s 16GB was ranked No.2;Galaxy Note 5 64GB was ranked No.3 with the market share at 13.8%; iPhone 6s plus 64GB was ranked No.4. However, the iPhones series have gained more than 50% of the total market share.
In addition, Nexus 6P 32GB had the market share of 34.6% in the mid- and low-end smartphone market. J5 is 18.5%, and Glaxy Grand Max is 15.8%. That's to say, LG class and Brand play were ranked No.4 and No.5 respectively.
Samsung with its total market capitalization was ranked No. 13 in the global information communication technology corporations, and this was the first time that the company dropped out of the top ten, said an industry insider from the South Korean information telecommunication policy institution. The first position on the list is the Apple.
The South Korean securities market considered that the Samsung Electronics had met with a variety of difficulties in promoting new smartphone market strategies so that the IT mobile business division lacked enough motive power to drive the business profits as well as the stock price.
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