JP Morgan Largely Reduced the Sales Forecast of iPhone
JPMorgan had recently presented a non-optimistic attitude towards the sales forecast of iPhone series in the fourth season, and even claimed that their current sales forecast of iPhone was lower than the market prediction by 10%. And thus, JPMorgan also joined in the group of Wall Street institutions which don't put a positive view upon Apple’s annual achievements.
In detail, Narchi Chang, as one of JPmorgan’s analysts, indicated in one analysis report that Apple’s sales status in November had showed the primary periodic gliding trend of iPhone 6s. Related data revealed that most of Apple’s component and accessory suppliers depended largely on the new market growth of iPad Pro.
In consideration of the 10% order reduction of iPhone 6s and 6s plus in last month, JP Morgan deemed that it was a reasonable thing that Apple would sell out 45 to 50 million units in this season, which has been reduced by 10% compared to the common market prediction of 50 to 55 million units.
In addition to the sales forecast reduction, JP Morgan also turned down the production forecast of iPhone from 75-80 million units to 75-77 million units.
Simply in last month, Credit Suisse Group released a report, and deduced that the Apple had cut down the production order by 10% due to the gliding sales trend of iPhone 6s and 6s plus. Actually, the Apple met with a largely increasing sales volume in October after the particular September event.
Obviously Apple’s highlighted sales volume has been promoted by the constantly increasing requirements from China. Apple’s CEO Tim Cook’s new strategy of put China into the first shipment has taken into an effect seriously.
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