Apple Annouced a Book is Dedicated to the Memory of Steve Jobs.
Apple has announced a new hardbound book, , which charts a 20-year history of Apple design from the iMac in 1998 to the Apple Pencil in 2015. The book features 450 photographs of Apple products new and old, including iPhone, iPod and Apple Watch.The book is called "Designed by Apple in California" and is dedicated to the memory of Steve Jobs.
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
In the book’s foreword: While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.
We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.
There are 2 models available for $199 or $299 online at Apple.com and Apple retail stores.
"Designed by Apple in California" — Small: Starts at $199 (US) in small (10.20” x 12.75”);
"Designed by Apple in California" — Large: Starts at $299 (US) in large (13” x 16.25”) .