Retail Chief Angela Ahrendts Talks ‘Today At Apple’ And More
Apple Retail chief Angela Ahrendts has appeared in a video interview promoting the new Today at Apple initiative launching at Apple Stores this week. In the discussion with LinkedIn’s Daniel Roth, Ahrendts talks about her approach to leading Apple Retail to success when some retailers are struggling. Included in the video are some interesting numbers like Apple’s employee retention rate and even how many beacons were just installed overnight as part of the Today at Apple effort.
The clip highlights Apple Retail’s 18% growth in the last quarter and compares Apple Store’s 85% retention rate among 67,000 employees compared to 20% average across the rest of the industry. Ahrendts added that in the United States, that rate is actually higher at 88% among full-time employees who make up two-thirds of the retail division.
As part of the Today at Apple effort, Ahrendts says Apple Stores are increasing seating, turning up the audio, and installing 50,000 beacons into 400 stores across 30 countries. This overnight effort just happened and applies to all stores that won’t be expanded in the next 12 months, she says.
Ultimately, Ahrendts believes stores need to evolve but malls won’t go away. Rather than be 20% about the experience and 80% about shopping, however, she believes the numbers need to flip as online shopping will typically be faster and cheaper than shopping in stores. Ahrendts also says Apple’s focus on promoting creativity and the arts is in preparation for the shift to automation where a return to the arts will be valued.
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